F O R      I M M E D I A T E      R E L E A S E
February 3, 2004


TOM DADDARIO OF BEAZER HOMES OUTLINES PATH TO SUCCESS IN NEW BOOK


Jacksonville, FL - Beazer Homes' Sales and Marketing Manager Tom Daddario is unlocking the secrets to becoming a top producer in his new book entitled, The Path to Success in New Home Sales.
"Knowing how to sell is only half the formula necessary to become successful," Daddario explains in the first chapter. "Understanding the buying process is the missing half that so many trainers fail to teach."

According to Daddario, writing this step-by-step guide was the answer to a challenge he was given early in his career: leave something behind. Daddario's book is designed to leave readers feeling like they gained a better understanding of sales and have a useful tool they can refer to at any time during their career. The Path to Success in New Homes Sales gives insight into home buying processes and motives, questioning techniques, how to handle objections and gives other helpful pointers, which are straightforward and can be easily implemented.

Daddario's extensive experience in new homes sales and marketing enabled him to write The Path to Success in New Home Sales. As Sales and Marketing Manager for Beazer Homes, he oversees all activities related to the sales and marketing of new home and condominium communities throughout Jacksonville and Northeast Florida. Prior to joining Beazer Homes, Daddario served as Executive Vice President of Brighton Homes, where he successfully opened new divisions in West Palm Beach, Orlando and Puerto Rico.

Daddario wrote The Path to Success in New Homes Sales over two years and published it himself upon its completion. Daddario stated he is ready to write the second book. "There are always things to improve upon," he said.

The Path to Success in New Home Sales, can be purchased for $12 online at www.criticalsalespath.com or requested by phone at 904-292-9400.

Beazer Homes USA, the premier builder of top-quality homes in 20 states, builds in select new home communities throughout Northeast Florida, including Deerwood Place Condominiums and Amelia View in Duval County, Bridgeview at Watermill in Clay County, and Stonefield at Bartram Park, StoneHurst Plantation and South Hampton in St. Johns County. Ranked among the top 10 single-family homebuilders in the United States, Beazer Homes offers its customers a full service design studio, mortgage origination, title services and technology to enhance customer service.

Its Web site, www.beazer.com helps buyers find their ideal home. Once a new home is purchased, www.mybeazerhome.com provides a customized resource with construction schedules and mortgage status reports that are easily accessible for the homeowner.

For more information, visit www.beazer.com or call 1-86-MYBEAZER.

Photo Caption: Tom Daddario, Sales and Marketing Manager, Beazer Homes

For further information contact:
Tom Daddario, Sales and Marketing Manager
Beazer Homes
Phone: (904) 292-9440
Fax: (904) 421-2355
tdaddari@beazer.com
www.beazer.com

Maxine McBride, President
Clockwork Marketing Services, Inc.
Phone: (904) 280-7960
Fax: (904) 280-2567
maxine@clockworkmarketingservices.com

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All work copyright © 2003, 2004 Thomas A. Daddario. All rights reserved.